Crowd marketing is the old method of promotion in a new wrapper. It used to be known as “brand promotion in communities” or “spam forums”. In the modern web space has received a new reading, it is considered a way to deal with full-fledged SEO tool. Let’s see what it is and is it possible to use it for your own good?
Backlinks from blog comments – сrowd marketing
Crowd marketing is the development of the target audience through comments containing praise and a link to the company. Usually such comments are located where the target audience is located. For example, on the forum for motorists we place a message like “Got to the service and very satisfied with the service and leave a link if it looks unobtrusive.
For who needs сrowd marketing?
- SEO-links;
- web marketers;
- SERM specialists;
- PR managers;
- marketing agencies;
- What activity serves?
- online shopping and services;
- content projects;
- startups;
- to agencies.
- What tasks solves?
- attracting customers;
- increased traffic;
- improving the place of issue;
- building awareness;
- reputation positivity.
Who is not suitable and why?
Narrow regional projects
For the promotion of a cafe in a provincial town, leaflets or your own community on the social network will do. But there is not enough space for the application of crowd marketing.
B2B organizations
If a company sells a highly specialized or expensive product such as a metallurgical machine, it is senseless to order crowd marketing. Since the buyer in his choice is not based on comments, but on real numbers and benefits.
Companies providing situational services
If a person needs to quickly open the lock or call a tow truck, he will not go into the forums. Just take advantage of the first results in the issuance of Google or.
How to use crowd marketing technology?
We find the current discussion.
We create an account or use it in advance (life expectancy is at least 2 weeks, the history of records on the site is at least 20 comments). Immersed in the essence of the problem. We offer a solution denoting a company or product.
Where to look for an audience?
Forums, question / answer services, social networks and content projects are all the most convenient platforms for promotion.
Who is to assign the task?
The success of a crowd marketing strategy depends largely on who promotes it. There are two solutions – to outsource the task or acquire your own department to implement it.
Who to entrust outsourcing?
Freelancers
Crowd marketing services are offered by many freelancers. You can find them on sites like fl.ru, advego. There are professionals whose services will be more expensive, and beginners who need to be further trained. Unfortunately, practice shows that conversion to a professional is disappointing (1 to 300).
Who benefits from creating a crowd marketing department?
The internal department is a profitable solution for large organizations with a specific product, the expertise of which is difficult to outsource.
Our own department allows you to better convey the expertise and spirit of the company, to get higher quality than outsourcing gives you, to apply non-standard equipment thanks to an in-depth understanding of processes and clientele.
Training costs, administrative costs, expensive scalability and the need for personalized process configuration.
How to evaluate the effectiveness of crowd marketing services?
- The following KPIs can be used for evaluation:
- brand progress – increase in branded and direct traffic;
- CEO – increase in positions, organic traffic, technical indicators of links;
- technical parameters of control.
- If you intend to order crowd-marketing from a third-party organization, control its work with the help of technical parameters:
- relevance and relevance of the message;
- the content of the message;
- the quality of the account used;
- site characteristics (attendance);
- anchor
- What to expect from crowd marketing services?
- The main condition for getting results is time. On average, a full-fledged campaign and a good result will take about 3 months.
Great importance is the number of links per month. If your niche is overrun with competitors, who fill the forums with hundreds of posts, then a couple of comments will solve nothing for you.
An approach. One of the main conditions for success is a well-designed strategy and an integrated approach. Therefore, it is best to order crowd marketing to specialists, for example, Allwrite companies, who think through the strategy, take care of meeting all requirements and get the desired result in the agreed time frame.
Who to entrust outsourcing?
Freelancers
Crowd marketing services are offered by many freelancers. There are professionals whose services will be more expensive, and beginners who need to be further trained. Unfortunately, practice shows that conversion to a professional is disappointing (1 to 300).
Crowd services
Automated search services have a convenient interface, high scalability, low time and increased efficiency in building a strategy.
Who benefits from creating a crowd marketing department?
The internal department is a profitable solution for large organizations with a specific product, the expertise of which is difficult to outsource.
Pros: our own department allows you to better convey the expertise and spirit of the company, to get higher quality than outsourcing gives you, to apply non-standard equipment thanks to an in-depth understanding of processes and clientele.
Cons: training costs, administrative costs, expensive scalability and the need for personalized process configuration.
How to evaluate the effectiveness of crowd marketing services?
The following KPIs can be used for evaluation:
- brand progress – increase in branded and direct traffic;
- CEO – increase in positions, organic traffic, technical indicators of links;
- technical parameters of control.
- If you intend to order crowd-marketing from a third-party organization, control its work with the help of technical parameters:
- relevance and relevance of the message;
- the content of the message;
- the quality of the account used;
- site characteristics (attendance);
- anchor
What to expect from crowd marketing services?
The main condition for getting results is time. On average, a full-fledged campaign and a good result will take about 3 months.
Great importance is the number of links per month. If your niche is overrun with competitors, who fill the forums with hundreds of posts, then a couple of comments will solve nothing for you.
One of the main conditions for success is a well-designed strategy and an integrated approach. Therefore, it is best to order crowd marketing to specialists, for example, Allwrite companies, who think through the strategy, take care of meeting all requirements and get the desired result in the agreed time frame
